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Hi. My name is Jared. IÕm from California and I work at NYLON GUYS in SoHo, New York City. I enjoy all kinds of ill sh*t. DonÕt you? Oh, word? ThatÕs rad.
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Stuff
Miss Sixty / Adrian Brody Store Launch
Friday 30 November 2007 at 2:45 pm Last Night the brand new Miss Sixty store overflowed with hundreds of people for the best party in town and to catch a sight of special guest Adrian Brody.The brand new store located at 20th Broadway was packed out with guests to celebrate another addition to the NYC Miss Sixty family. Music came courtesy of the beautiful DJ 24Court spinning music all night with the likes of CSS, New Young Pony Club and Babyshambles.
Plus loads of free Champagne and food of course!
Check out the pics...
Adrian Brody with Spacey Tracy
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66sick (in a good way)
Friday 30 November 2007 at 1:52 pm The best party in town on a Tuesday night is always ‘66Sick’ at Happy Endings. This week was no exception with the usual crowd of scenesters and fashionistas dancing to the licks of resident DJs Mike and Mike.Check out the kids…

Lydia Hearst for Puma Launch Party
Friday 30 November 2007 at 12:46 pm The 60 Thompson Hotel was packed out on Tuesday Night for the launch of model/designer Lydia Hearst’s second handbag range in collaboration with Puma. Lydia stated, "I couldn't do just one bag. When I sat down for the initial meeting with Puma, that was my first question, because they wanted me to do something that expressed my own personality, and I'm very versatile. I'm not the same person today that I will be tomorrow-I'm constantly changing. Even though it's the same bag, they're all completely different, with all different materials, all different accents, and details."Hosted by Paper magazine the guests sipped cocktails while the canapés where chased around the room.
Grow a Mo Bro...
Friday 30 November 2007 at 12:30 pm A group of moustached individuals took to the NYC streets on Tuesday night to celebrate Movember, a charity promoting men’s health awareness and the dangers of prostate cancer.At the beginning of November men from all around the world register with a clean-shaven face and then have a month to grow a Mo to debut at the Gala event.
Familiar faces at the party included a young Hulk Hogan, Seventies Disco kids and a not so subtle Borat….
Helpful Dictionary:
Mo – Australian slang for moustache
Mo Sistas – Ladies who support their guys or love Mo’s
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Billionaire Boys Club / Ice Cream Store
Tuesday 27 November 2007 at 5:36 pm Today saw the opening of the NYC BBC I Ice Cream Store located in Soho. The street fashion label loved by hip hop artists and college kids alike exploded onto the streets at 10am this morning forming a line down West Broadway. The store opened at 12 but this didn’t stop the board-hugging kids surrounding the store waiting to get some special exclusive items.Founded by Hip Hop legend Pharrell Williams and Japanese fashion icon Nigo (the founder of A Bathing Ape/ Bape Brand) the duo have been working together since 2005.
The store is located at 456 West Broadway.
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Muji Soho Opening
Tuesday 27 November 2007 at 2:46 pm No 'frills' brand Muji opened its first ever store in the US on Broadway last week. The store gave away 500 free ‘My Bags’ for the first 500 customers on its noon opening.Known for its simple designs and quality products Muji stands out from most highstreet stores.
The products range from stationary to clothes and shoes....so go check it out, ‘because there is complexity in purity’.
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