TO REQUEST A MEDIA KIT PLEASE EMAIL US.

Please direct all advertising and media kit inquiries to

 

karim abay.

Please direct all marketing inquiries to

 

amy young.

publisher

 

jaclynn jarrett

associate publisher

 

karim abay

fashion account manager

 

darcie vukovich

beauty account manager

 

bianca rodriguez

senior account manager

 

tj raab

fashion account manager

 

stacey douek

marketing director

 

amy young

marketing manager

 

jenny peck

marketing coordinator

 

cydney rule

promotions and marketing designer

 

kelley garrard

european advertising inquiries

 

karim abay

For all technical print production inquiries, please contact:

evan campisi

evan@nylonmag.com

212.226.6454 x44

BINDING METHOD

Perfect bound

FILES

We accept CD / DVD with all files, plus a full size color correct proof.* -or- Upload files (with correct naming - see below) to whalemail.com, as well as mailing a full size color correct proof.*

*All ads must have a full size color correct SWOP-certified color correct proof provided, or else NYLON cannot guarantee reproduction quality or placement.

UPLOAD INFORMATION

whalemail.com login: nylonmag password: nylonmag Once the file has been uploaded, please email your NYLON contact the exact file name as it appears on whalemail.

NAMING YOUR FILES

Please name your files the following:

Name of company + date of issue + nylon Example: dknyad.4.06.nylon

ACCEPTABLE FORMATS

Mac/PC platform applications Hi Res PDF at 100%, 300dpi InDesign file Photoshop document Illustrator eps

WE DO NOT ACCEPT MS PUBLISHER, MS WORD, FREEHAND, or QUARKXPRESS Please include with InDesign and Illustrator eps files: 1. Document file collected for output 2. Fonts (screen and printer) 3. Images at 100%, 300 dpi

Please make sure that all images supplied are not RGB or LZW compressed. They must be at least 300 dpi. They must be CMYK. B&W images must be specified; grayscale, bitmapped, or 4/c B&W.

No spot PMS colors can be printed with out further expense, and advance notification about which PMS color will be printed. Otherwise please provide all files in CMYK.

Page sizes are as follows:

PAGE TRIM SIZE

9" x 10 3/4"

BLEED

1/8" for all bleed areas The following specs include bleed: 
Spread.................... 18 1/4" wide x 11" high 
Full Page................ 9 1/4" wide x 11" high 
1/2 Page Horiz .... 9 1/4" wide x 5 5/8" high 
1/2 Page Vert....... 4 3/4" wide x 11" high 
1/4 Page................ 4 3/4" wide x 5 5/8" high 
1/3 Page................ 3 1/4" wide x 11" high

NON BLEED

Full Page................ 8 1/4" wide x 10" high 
1/2 Page Horiz .... 8 1/4" wide x 4 5/8" high 
1/2 Page Vert....... 3 3/4" wide x 10" high

GATEFOLD SPECS

FC & IFC: 8 3/4” OSG & ISG: 8 1/2” 
ROB: image 8 1/2” with 1/2” white border on far right-hand side - so that the total page dimension is 9” please provide the files in the following set-up: 
OSG: single page (8 1/2”) 
ISG/IFC: spread (8 1/2” + 8 3/4” = 17 1/4”) 
ROB: single page (9”)

LIVE AREA/GUTTER SAFETY

All type and images not intended to be cut off should be placed 3/8" in from all trim edges and gutter, i.e. live area for a full page bleed ad is: 8 1/4" x 10"

If above specifications and requirements are not met, NYLON will not guarantee reproduction. All advertising materials will be destroyed by Publisher after twelve months unless return is requested in writing.

SEND PACKAGES TO:

NYLON MAGAZINE 110 Greene Street, Suite 607 New York, NY 10012 Attn: Ad Department

p: 212-226-6454 f: 212-226-7738

BINDING METHOD

Saddle Stitch

FILES

We accept CD / DVD with all files, plus a full size color correct proof.* -or- Upload files (with correct naming - see below) to whalemail.com, as well as mailing a full size color correct proof.*

*All ads must have a full size color correct SWOP-certified color correct proof provided, or else NYLON cannot guarantee reproduction quality or placement.

UPLOAD INFORMATION
whalemail.com login: nylonmag password: nylonmag Once the file has been uploaded, please email your NYLON contact the exact file name as it appears on whalemail.

NAMING YOUR FILES

Please name your files the following:

Name of company + date of issue + nylonguys Example: dknyad.4.06.nylonguys

ACCEPTABLE FORMATS

Mac/PC platform applications Hi Res PDF at 100%, 300dpi InDesign file Photoshop document Illustrator eps

WE DO NOT ACCEPT MS PUBLISHER, MS WORD, FREEHAND, or QUARKXPRESS Please include with InDesign and Illustrator eps files: 1. Document file collected for output 2. Fonts (screen and printer) 3. Images at 100%, 300 dpi No spot PMS colors can be printed with out further expense, and advance notification about which PMS color will be printed. Otherwise please provide all files in CMYK.

Please make sure that all images supplied are not RGB or LZW compressed. They must be at least 300 dpi. They must be CMYK. B&W images must be specified; grayscale, bitmapped, or 4/c B&W.

Page sizes are as follows:

PAGE TRIM SIZE

8" x 10 1/2"

BLEED

1/8" for all bleed areas

The following specs include bleed:

Spread................16 1/4" wide x 10 3/4" high 
Full Page............8 1/4" wide x 10 3/4" high 
1/2 Page Horiz 8 1/4" wide x 5 1/2" high 
1/2 Page Vert...4 1/4" wide x 10 3/4" high 
1/4 Page............4 1/4" wide x 5 1/2" high

NON BLEED

Full Page............7 1/4" wide x 9 3/4" high 
1/2 Page Horiz 7 1/4" wide x 4 1/2" high 
1/2 Page Vert...3 1/4" wide x 9 3/4" high 
1/4 Page............3 1/4" wide x 4 1/2" high

LIVE AREA/GUTTER SAFETY

All type and images not intended to be cut off should be placed 3/8" in from all trim edges and gutter, i.e. live area for a full page bleed ad is: 7 1/4" x 9 3/4"

If above specifications and requirements are not met, NYLON will not guarantee reproduction. All advertising materials will be destroyed by Publisher after twelve months unless return is requested in writing.

SEND PACKAGES TO:

NYLON MAGAZINE 110 Greene Street, Suite 607 New York, NY 10012 Attn: Ad Department

tel. 212-226-6454 fax. 212-226-7738

GENERAL GUIDELINES

All ad units must launch a new browser window when clicked on

Ads do not have a "looping" limit

Ads are served via Javascript Ad calls.

Audio must be user initiated with a clearly recognizable on/off button

All expanding ad units must be user initiated

All floating ad units must have a clearly recognizable close button

DFP is used to serve all NYLON Magazine Site Ad Units

Mailchimp is used to serve all Newsletter placements

All sound must be initiated by a user click. Once clicked, sound may start. Advertisement must have an always present, clearly labeled on/off button.

All rich media ads must have an alternate GIF versions of creative

No PSA ads are allowed

NYLON Magazine reserves the right to terminate a campaign at any indication that it is not being properly served.

THIRD PARTY ADS

Tags Ad tags are accepted from the following vendors:

Atlas
Bluestreak
Doubleclick
MediaPlex
TruEffect

For Doubleclick, please submit DFA Internal Redirect for all site placements, and DFA Standard tags for all HTML newsletter placements.

For all other ad tag units, please supply Javascript tags for all site placements, and Standard tags or Gif/Jpg with click thru for all HTML newsletter placements.

THIRD PARTY RICH MEDIA

We accept rich media ad units from the following vendors:

Atlas
Interpolls
Eyeblaster
Eyewonder
Motif (Only when served via DFA)
PointRoll
United Virtualities
Unicast/Viewpoint
Three business days for standard creative
Five business days for Rich media:
All floating ad creative
All video ad creative
Expanding ad creative

ADVERTISING OPPORTUNITIES

50k max for gif, jpeg and flash

300x250

728x90, 300x600 50k max for gif, jpeg and flash

730x440 All ads must have a border with the exception of the 120x60 logo 120x60 logo should not have a border or stroke and must have a transparent background.

RICH MEDIA

Flash Ad Units

Flash files served via DART must be coded properly for proper click and impression tracking.

All Flash files must be submitted as a .SWF file with accompanying back up gif/jpg for display to users who do not accept Flash.

A click thru URL and Default image must also be supplied for each .SWF ad unit.

Below are detailed instructions for SWF file coding for DART AD Serving:

Create an invisible button over the area that you want "active/clickable" to users



Export the swf and test by opening the swf and clicking on the intended "active" area. If a new browser or Explorer window opens upon click, the ad has been coded correctly for DART tracking. The ad must spawn a new browser window.

The HTML for the ad should not require a space larger than the maximum allowed pixel ad size. < HTML >, < HEAD>, < BODY>, < br>, or < p>, hard breaks (carriage returns) or alignment tags should not be included. All white spaces must be eliminated. Please remember to use a CLOSE FORM tag when using forms in .html (i.e., )

AD CREATIVE POLICY:

NYLON has final approval for all ads with respect to editorial/creative content.

NYLON reserves the right to remove an advertisement from its web sites at any time for any reason.

Changes to an existing campaign must be received at least three business days prior to the change.

All rich media ads must be served via one of the accepted third parties or vendors listed.

EXPANDING AD

Ad unit:	Expanded Dimensions:
300x600  300x250	550x600  550x250
728x90	728x500

File size:

50k Max Initial Load

3rd Parties may polite stream an additional 920k/961k if targeted only to high-bandwidth users.

Total: 1MB Mouse Over / Mouse Off:

Ad must expand upon mouse over or click on expand button

Ad must retract upon mouse off or clicking on close button.

If the ad expands with user click, the panel still must retract when mouse is removed.

Any sound must be user initiated by click, not mouse over.

FLOATING ADS

Max dimensions is 550x480

Must have a clearly visible close button

Can only play for up to 15 seconds before timing out

Up to 100k for initial load.

Streaming and Polite downloads will be determined on a case by case basis

TRANSITIONAL ADS

Max dimensions is 550x480

Must have a clearly visible close button

Can only play for up to 15 seconds before timing out

Up to 100k for initial load.

Homepage Transitional ads **Takeovers will be capped once every 24 hours**

Streaming and Polite downloads will be determined on a case by case basis



VIDEO

Video can run with the following available ads:

728x90

300x250, 300x600 730x440

Floating

Transitional

Pre-roll

-Max file size for Video is 100k for initial load and an additional 300k streamed in.

-Max play time 30 seconds. 15 seconds is preferred.

JPG OR STATIC GIF

Dimensions – 480x360 (or 480x270)

File Size max – 50k

GIF must be static. Flash 8 will only display the first frame of most animated gifs.

JPG must be non-progressive.

Clickable, please supply a click-thru URL