IN GOOD SPIRITS

IN GOOD SPIRITS

Absolut takes down global warming. Cheers!


As if we’ve ever needed a reason to raise our glasses, now that ABSOLUT is going green, how can we say no? The vodka brand teamed up with Live Earth for ABSOLUT Global Cooling, a year-long global warming initiative to with the catchy tagline, “Every Sip Makes a Statement.” The program kicked off at Sundance, where ABSOLUT hosted the Live Earth Green Screen Lounge, but the bottle you buy at the bar around the corner can help too: Just register its “cocktail code” online and pick which eco-charity you’d like ABSOLUT to donate too, from the Fruit Tree Planting Foundation to the Ocean Foundation. We’ll drink to that! KATRINA MITZELIOTIS

absolut.com/globalcooling




This story was published on January 27, 2008.


CONTENT RATING: ( 2 )

sarah

01/28/2008


HOW great is this. i'll drink to it as well.

Meagan

01/29/2008


Well I guess I should start drinking more Absolut then haha.


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