From the brand's inception in the 1950s as the world’s first ready-to-wear clothing line, through the gauzy Lagerfeld-led ’60 and ’70 years and beyond with redesigns led by Stella McCartney and Phoebe Philo, Chloé has epitomized a chic individual spirit. So it’s not surprising that when the design house chose to launch a new their signature scent they selected three of our generation’s most intriguing women as its ambassadors. Actresses Chloë Sevigny and Clémence Poésy, and model Anja Rubik star in a grand photo campaign for the flowery, lightly powdery fragrance. And while their faces may be new to the line, Sevingy for her part thinks it's a perfect fit. "I've been collecting vintage Chloé pieces for years. There is something soft and very pretty, gorgeous and not too precious about them," she says. "The fragrance feels very similar, is almost edible, it's beautiful—I keep on smelling it and taking it in." And we can't wait to take it in for ourselves exclusively from Saks Fifth Avenue.

GET IT: Preorder from saksfifthavenue.com from January 28.

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