Fact: I remember when the first Planet Blue store opened....I was eight years old, and ended up bursting into tears after my mom said the clothes were "too mature for me," and more suitable for my older sister.
Though she was definitely right (seeing as there was nothing child-sized whatsoever), this moment had a clear repercussion: From that day onward, I coveted almost every beachy-bohemian piece in the boutique.
Now, many years later, Planet Blue has four stores throughout Southern California, an amazing online shop (which is great, considering I now live in NYC), and, for the first time ever, they've put together an awesome fashion film to showoff the highlights from their fall collection.
The best part? We get to premiere it!
Directed by Keegan Gibbs and shot on the beaches of Malibu, watch the video below, starring a lot of really attractive kids and a bonfire.