Earlier this month, I went to Iceland (stay tuned for my full report from the NYLON-approved It Weekend destination). The entire trip, I kept being asked, "Have you heard Soley?"
By the fifth time I was asked it, it became pretty obvious that I was missing out on what everyone was dubbing the next Of Monsters and Men. The moment my plane touched back down on American soil I cued Sóley up and was floored. The musician--she's also played with Seabear--plays beguiling, bittersweet piano ballads that, like, the Icelandic landscape, is beautiful in an almost alien way.
You get a feel for it all in the music video for "I'll Drown," which we have the premiere of today. The video was shot outside of Sóley's house and by the sea in Reykjavik. "I remember it being very cold walking along the sea in April," remembers the musician. According to director Anne Peeters, she "wanted to show the surrealistic world Sóley creates with her music; a lonely story in a surrealistic world that slowly builds up during the song." She adds, "Like the music, you unexpectedly discover there is much more to it than meets the eye."
REBECCA WILLA DAVIS