There are people who like to paint their nails. And then there are the Floss Gloss
To call Aretha Sack and Janine Lee--who founded the San Francisco-based brand in 2011, along with Monica Kim Garza--nail junkies would be an understatement. "I've been mixing my own nail polish colors since the '90s--I would go to Walgreens and could never find the colors I liked," explains the 25-year-old Sack, who started selling her one-off batches to fellow students at the California College of the Arts. The trio began what they called Nail Time--sessions where they'd "watch American's Next Top Model, talk about our day and de-compress from the art school life" all while painting nails--in 2009 and by 2011 they decided to launch Floss Gloss. This summer marked the launch of their very first official line of small-batch, made-in-the-USA, soon-to-be-cult colors, and to put it simply: They nailed it. "We wanted to close the disconnect between 22-year-old women and what colors we really wanted and what colors we couldn't find," says the 24-year-old Lee. The line includes a range of surprising shades (such as a brownish-navy inspired the color of a bruise) and the best glitter polish we have tried, well, ever. ("I love crystal ball nails but I always have to do 18 coats of any polish," says Sack, adding, "We were like, We need one-coat glitter!")
Needless to say, Floss Gloss is our pick for It Polish. So when it came to coming up with the must-have nail trends, we turned to the pros to find out what looks they're obsessed with for fall. Prepare to start painting….
REBECCA WILLA DAVIS
ALL THAT GLITTERS
The Floss Gloss ladies love glitter--but in small doses for fall. "Throwing in a glitter accent is an easy way [to dress up your manicure] if you're not doing any nail art--a really blinged-out accent nail," says Lee. That means keeping it to just one finger per hand. As for a specific color? "We're really into gold glitter for fall," Sack adds.
"I like to do two-tones, so each nail is half and half--but not top to bottom. You actually split the nail in half vertically," explains Lee. "You're getting as much color as possible without having to take out your striper brush. Get crazy, go abstract!"
SHARPIE AND NARROW
"I'm not great at nail art, when it comes to the striper brush," admits Sack. Instead, she uses fine-point Sharpies to get intricate designs. "I paint [my nail], and then once it's dry I sharpie over it, and then I topcoat over it."
TASTE THE RAINBOW
For fall, both Sack and Lee see nails still being bright--and not limited to a single shade. "I love multi-hue nails," says Lee. Adds Sack, "Keep it really fresh with three nails with a difference color. It's so easy!" And don't forget to use a base coat and a top coat. "Always, always, always," emphasizes Lee.
AFTER THE FOLD
If you're ready for a more advanced level of nail art, Lee recommends getting some origami paper
and using it as an accent. "I recently got hooked on applying paper into your manicure. I don't really do press-on nails that often, but I like incorporating in the non-traditional stuff you put on nails," she notes, adding, "I haven't tried it yet but I was thinking doing it as tiny little accents."
We saw nude nails all over the spring '13 runways, but the Floss Gloss team is into a subversive spin on it. "I love Glowstar
--oh my God, it's a knockout," enthuses Sack. "It's like the glow-in-the-dark stuff but it doesn't glow in the dark. It's almost like an eerie nude." Consider it the un-Ballet Slipper.
Click here for more info on Floss Gloss
Want more of our #ItList picks?
Here are our fave hair trends for fall
The need-to-know designers we're loving.
The must-have boots from must-read fashion bloggers.