PHOTO BY INEZ VAN LAMSWEERDE & VINOODH MATADIN
REY OF LIGHT
A first look at Lana Del Rey for H&M.
Gisele. Daria. Lana? Looks like it.
This morning, H&M announces the face of their Fall 2012 campaign is the American singer Lana Del Rey, who sports a peach mohair sweater and matching colored skinny jeans in her first images for the brand. (She's also sporting giant '60s crooner earrings, chocolate bouffant hair, and her trademark black cat-eye makeup.)
Required Reading: Lana gets a modeling contract.
H&M creative director Donald Schneider says the images are meant to evoke an "L.A. noir" mood, but we'll go a step further and say they're also going to inspire thousands of girls to invest in false eyelashes, liquid black liner, and more Aquanet than the entire Rock of Ages costume department.
Read our interview with Lana Del Rey.
Besides modeling the clothes, Lana will also do some musical duties for the brand: On September 19, she'll release a version of "Blue Velvet," the 1950s song made famous by Tony Bennett and The Clovers, on H&M's YouTube channel and website.
--FARAN KRENTCIL
This morning, H&M announces the face of their Fall 2012 campaign is the American singer Lana Del Rey, who sports a peach mohair sweater and matching colored skinny jeans in her first images for the brand. (She's also sporting giant '60s crooner earrings, chocolate bouffant hair, and her trademark black cat-eye makeup.)
Required Reading: Lana gets a modeling contract.
H&M creative director Donald Schneider says the images are meant to evoke an "L.A. noir" mood, but we'll go a step further and say they're also going to inspire thousands of girls to invest in false eyelashes, liquid black liner, and more Aquanet than the entire Rock of Ages costume department.
Read our interview with Lana Del Rey.
Besides modeling the clothes, Lana will also do some musical duties for the brand: On September 19, she'll release a version of "Blue Velvet," the 1950s song made famous by Tony Bennett and The Clovers, on H&M's YouTube channel and website.
--FARAN KRENTCIL
This story was published on July 17, 2012.
CONTENT RATING:
( 3 )
( 3 )
jacquie
07/19/2012
pretty! i want to see the rest though
Becca
07/19/2012
Love it, love her!
Can't wait to see the rest of the photos.
jannine
07/19/2012
Lana is so beautiful... and she definitely has like the scandinavian look that i think goes well with H&M´s campaigns. can´t wait to see more pics!!
XO Jannine
http://fashionistarg.blogspot.it
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