POWDER KEG
PHOTO BY BEN RAYNER, STYLED BY LAUREN BLANE, HAIR BY MARTIN-CHRISTOPHER HARPER, MAKEUP BY JORDY POON, DRESS BY ELLIOT ATKINSON, JEWELRY BY TOM BINNS

POWDER KEG

Get deep-hued hair like Azealia Banks without having to dye.


Last fall, hair went candy colored. (See: Azealia Banks, who's featured in the graphic above because of her purple "mermaid hair," model Charlotte Free, and multiple fashion and beauty spreads in NYLON.) We tested the dip-dye waters with two trips to Bleach London salon and Kevin Murphy's new temporary neon hair powder.

We loved that product's commitment-free and very easy application. But Murphy's Color.Bug rings in at about $26, which is doable but maybe a little pricy for Kool Aid hair. So we were really excited to find the much cheaper Color Rub from Hair Flairs. With 10 bright colors to choose from and only $13 per jar, it seemed too good to be true. But after testing, I found the eyeshadow-looking tub lives up to its name. The pressed powder rubs easily onto strands and lasts just long enough for whatever event requires candy-colored tresses (and to convince you a permanent dye might be worth a shot).

See also: Dakota Fanning and other pink-haired celebs.

There was minimal residue (mostly on skin, so wear gloves!) and after it settles--about the time it takes to put on make-up and select an outfit--you're safe to expose your hair to normal clothes. And the recommended hair spray afterwards is unnecessary; between two applications, the only difference was stiffer hair. You can even use it overnight: I braided my hair before bed and woke up with color intact and no pillow residue.

Like a powdered eyeshadow, Color Rub will gradually fade as the hours wear on. But for only $13, it's worth it, even if you exhaust your supply all at once (which is unlikely, unless you're doing a very high pigment job on your whole head).

5-minute application for 10+ hours of neon hair = possible, and not that expensive.
--MICKIE MEINHARDT

Color Rub Hair Flairs, $13 online.




This story was published on April 26, 2012.


CONTENT RATING: ( 3 )

GENEVIEVE

04/26/2012


WHERE CAN I BUY IT?!?!

bunny

04/29/2012


does this work for dark colored hair as well?

Mina

05/03/2012


What color hair does the tester, Mickie, have? I have med brown, slightly golden hair and Streekers work pretty well. But this looks like a really great all-over option.


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