The term "girl crush" applies to many women in the NYLON Universe - we're forever in love with kickass bombshells like designer Charlotte Ronson, rocker Alison Mosshart, and actress / singer / internet mogul Zooey Deschanel.
Classic NYLON: Watch Zooey Deschanel on her 2008 Cover Shoot!
We're also always obsessed with Poppy King, the Australian makeup maven who created her first best-selling lipstick at age 18 (it was inspired by '40s screen sirens like Greta Garbo) and eventually launched her addictive Lipstick Queen range in the States.
NYLON TV: Watch Poppy tell our interns' fortunes with her mystical lipstick readings.
Now King joins tastemakers like Anna Sui, Angela Missoni, and Proenza Schouler and launches her own line at Target. Created in collaboration with the UK drugstore Boots, the project includes seven lipsticks and seven glosses, all sold under the name "No. 7 Poppy King." There are traditional shades like deep red and fresh rose, and edgier offerings like a sheer black (called "Seduction") and a burnt tangerine.
See Also: Chrissy Miller's collaboration with KMart for Fashion Week.
The products cost $10 each - more expensive than a Maybelline version, but cheaper than the $18 - $22 price tag on Poppy's luxury line at Barneys New York. (And also, you can buy it at the same place you get your laundry detergent and Wii cartridges, which makes it quite convenient.)