PHOTO READY
How to star in the new Levi's campaign! (hint: get your phone ready...)
We already use Instagram pretty much everyday for capturing concerts and adventures with friends, but now this app can make you a model....and no, we're not talking about faking it with filters on your iPhone.
Levi's is casting their 2012 ad campaign, and they're doing it via Instagram. This means the brand is recruiting cool kids from all over the world to send in photos of themselves with the tag #IAMLEVIS. If they like what they see, then you could be on the denim giant's billboards, commercials, and more.
So what are you waiting for? Grab your phone and put your best face forward.
--LIZA DARWIN
This story was published on January 4, 2012.