Ben Sherman has been outfitting mod musicians since the ’60s. So, it’s fitting that the brand so rooted in rock culture would collaborate with the company whose best customers are Iggy Pop and the Clash, Gibson Guitar, and lauded guitar designer, Philippe Dubreuille. The resulting 20 instruments—from a Les Paul Standard inlaid with Ben Sherman’s trademark Union Jack flag to a Les Paul Junior Double Cut customized with a 2 Tone Ska checkerboard pattern, to an SG Standard painted with candy stripes by the “Modfather” Paul Weller himself—are each displayed in a different city around the world, and will be auctioned off to the country’s chosen charity. Take your pick.
Watch the making of the guitars, and bid, at bensherman.com