IN THE RED
PHOTO BY YSA PEREZ

IN THE RED

This new perfume is bloody awesome.


We hear about a lot of crazy beauty products at NYLON, and many of them are just that- crazy. But occasionally we'll find one that's actually ridiculously cool and weird in the best way possible.

Our latest discovery comes from Italy, where entrepreneurs Antonio Zuddas and Giovanni Castelli have spent the last several decades working to develop a perfume based on the four blood types.

Yes, we know it's kind of creepy to make scents labeled "A", "B", "AB" and "0". Yes, we did actually test them out for ourselves. And yes, we were pleasantly surprised to find that you don't have to be a blood-sucking vampire (or even a Robert Pattinson fan) to like them.

From the slightly peppery "B" to the cedar-inspired "AB," each of these unisex fragrances is subtly diverse and unexpectedly wearable. And while they don't contain actual blood (ew), the combination of ingredients like lavender and thyme intermingled with metallic notes gives them a super clean-smelling undertone that's different than any perfumes we've tried before.

So unless the mere thought of blood makes you faint, give this everyday scent a shot... we dare you.
--LIZA DARWIN

Find out more here.




This story was published on April 20, 2011.


CONTENT RATING: ( 6 )

Seher

04/20/2011


thats pretty awesome...ima get my bf my blood type since there unisex.

Adriana

04/20/2011


This is awesome! Where can we get them?

AUBREY

04/20/2011


this is so cool, where do we buy them?

Heddy

04/21/2011


Aw. I'm kind of disappointed. I thought that maybe the perfume would uniquely flatter the specific bloodtype and body chemistry.

432

04/24/2011


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Johanna M

04/29/2011


This is awesome! Where can we get them?And we can buy in Europe??


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