GOOD HAIR PLAY
The Sounds are the newest beauty icons?
Rock fans around the world know Maja Ivarsson is a special, magnetic performer, and now a giant hair company knows it, too. Today Sebastian announces they've picked The Sounds lead singer as their latest campaign face, fronting a new collection called Color Ignite.
This story was published on March 8, 2011.
The shampoos and conditioners come in two formulas - one for single-processed hair and one for highlights or multicolored strands - that protect and enhance existing dye jobs.
Judging from Ivarsson's latest hairstyle, and the flood of pink-purple-green-whatever shags that we spotted during the European fashion shows, a lot of us will need those exact elixirs this season.