Eyelashes are fun, but they're hardly worth a panic attack - despite the recent deluge of "lash horror" the beauty industry is pushing. You don't need a drug to make your lashes grow longer (sorry Brooke Shields), and your mega-mascara can be super cheap (thanks, Maybelline). But if you must go all out with your lashes, there's a new label that can really open your eyes.
It's called Paperself, and it's not a beauty company - it's actually an art collective based in southwest London. They make lanterns, furniture, and a series of false eyelashes that are part stencil art and part makeup craze.
Paperself's eyelash packs come in tiny, precise shapes - peacocks, horses, butterflies, balloons - that you affix like a normal fake eyelash to the edges of your lids. You can wear them alone or with eyeshadow and liner, and you'll get lots of attention - the kind that comes with being adorable, cool, and too much fun to be bothered with anything else.
Though the lashes were originally just for the UK, they're now available at ASOS, so we can try them out. We've even imagined a new set for Fall 2011 - hey Paperself, will you make us some tiara-shaped lashes?
--FARAN KRENTCIL
Paperself lashes, about $22 per pack, on ASOS.