Smell has a special power to harness memory and desire, but it's also a symbol of fashion status - once you're a big enough designer (or a bigger celebrity with a signature style), you're basically guaranteed your own perfume.
The Six Scents work a little differently. Created by Seven New York's Joseph Quartana and Metaproject's Kaya Sorhaindo, the six perfumes showcase emerging designers and artists instead of, say, Britney Spears (who actually won a fragrance industry award for her popular smell, Curious
This time around, they've got Alexis Mabille, Mary Katrantzou, Rad Hourani, Ohne Titel, and more underground fashion forces, each paired with a fragrance artist, and each assigned a theme: Childhood and Adolescence.
To complete the Lolita idea, the project harnessed 14-year-old blogger Tavi Gevison
to write a screenplay for the perfumes. The Eau De Pedophilia possibilities are thankfully offset by three things. 1) The fragrances smell more Gorgeous Girl than Middle School Bedroom. 2) The short film Tavi wrote is freshly fun, not icky. 3) Proceeds go to War Child International, a program devoted to rehabilitating and ultimately preventing the plight of child and teen refugees.
All in all, a sweet-smelling deal.
--FARAN KRENTCILSee the films and get the fragrances at Six Scents