Your cell phone just became your new makeup artist.
YouTube is popping with DIY makeup gurus; Stila has a palette that talks you through a smokey eye application; Estee Lauder put makeup artist Tom Pecheaux and supermodel Hilary Rhoda on its website with how-to instructions. Now Urban Decay starts their own viral invasion with QR codes attached directly to their Sephora display.
This story was published on October 1, 2010.
It's pretty easy to get into the action: Take a photo of the code with your cell phone, then run it through a QR reader (which you can download for free from any App store). You'll be taken to one of four videos, including an eyeshadow tutorial and a lipstick film. If you don't want to watch them while shopping, you can save the link and see them at home - or even on your laptop instead of your Blackberry.
As if you needed an excuse to spend more time in Sephora.