Long before Margherita, Agyness, Irina, Sienna, or Kirsten dominated the scene, a Brooklyn tomboy bobbed her hair, painted her lips into a bewitching heart, and was dubbed history’s first It Girl. Silent film star Clara Bow perfectly embodied the qualities that defined her Jazz-age generation, and set the standard for every It Girl who followed. iT, a fragrance developed by Shop Intuition founder Jaye Hersh, embraces that spirit with an alluring jasmine- and citrus-infused scent that’s equally sweet and sophisticated—and lets you smell the part even if you haven’t quite achieved It-status yourself yet. And don’t forget to check out NYLON’s first ever It Girl issue, which goes on stands today and features some of the year’s most beguiling women. All of which has us wondering, who do you think epitomizes the spirit of the moment?

KATHERINE KLUZNIK
 
GET IT: $46, shopintuition.com/iT or qvc.com

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