Some of us like to sit through a movie with no interruptions - not even a snack break. But others of us like to multitask, and that's where Diesel comes in. If you're one of those Hulu addicts who watches episodes of Fringe while simultaneously searching eBay for the perfect vintage dress, they know what you want - and they've got it.
This week, Diesel debuts a new music video, complete with their own version of The Electric Slide, and a cast of cute, relatable hipsters.
The twist? You move your mouse over the video, and it lets you click and buy every single thing the kids are wearing. Want the hot pink cocktail dress? Done. Need the skinny black jeans? Fine. And you can either pause the movie to explore the clothes, or keep it going while you window shop (or should we say, Windows shop).
ADD fashion? Nah. It's just the modern way.
--FARAN KRENTCILWatch the whole thing at Diesel.com/AHundredLovers