If the only chickens you ever see come wrapped in plastic and the only mud that gets under your nails sells for $85 a jar, prepare yourself. The style mavens at Flavorpill are rounding up urbanites from cities across America and carting them off to the country to take part in the four-episode web series, Out of Town. Sponsored by Redken in conjunction with their Urban Experiment line of hair texturizing and styling products, the series documents cosmopolitan adventurers as they track down alternative culture in a rural landscape. Check out the special features on the Digital Pulp-created website and tune in to the show’s premiere episode, in which two New Yorkers fly-fish and butter-churn their way through Amish territory. Then sign up to be the next in line to swap a little bit of country for your rock ‘n’ roll.  
KATHERINE KLUZNIK

GET IT: urbanexperiment.com

WATCH AND ENTER: outoftown.tv

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