Small children know the old woman who lived in a shoe (Mother Goose).  Big children know the old woman who lived for the shoe (Carrie Bradshaw).  But what about cool children?  They have a different agenda - living well, thanks to their homes and their shoes, and their new Converse ads.

Today, the sneaker brand unveils the campaign for Jack Purcell, a classic canvas shoe with a "smile" on the toe.  And they've hand-picked some kids to pair with Todd Selby, the photographer whose at-home portraits show the rich, the fascinating, and the totally eccentric in their own environment.

Included in the ads are Mirabelle Marden (a photographer, and daughter of artist Brice Marden), Harry McNally (founder of Pegleg NYC, and the son of Keith McNally), Clark James Gable (model and grandson of... you know), and a slew of other creative kids with "don't you know who my parents are?" privileges.  They were all photographed by Todd Selby at home, their smiles replaced by a giant Jack Purcell sneaker toe.

Cool living space?  Check.  Lovely urban models?  Check.  Sneakers you can love / style / afford regardless of your family tree?  Big check. 

Now about that secret trust fund... Mom? Dad? Anyone? Bueller?
--FARAN KRENTCIL

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