Last September, after painting the last set of nails during Fashion Week, Butter London’s Creative Director found herself confused. “At first, the spring/summer collections for 2010 left me baffled! How would I create nail shades for such a polarized season?” she remembers thinking.
The problem, it seemed, was just how diverse the big polish trends of the season were. “There was a big divide between intense color and total nudity in terms of catwalk makeup and nails,” Crème pointed out. “The challenge was to find a middle ground that suited both directions.”
We think she’s done just that with her Jelly collection for Butter London. The new trio for spring introduces polish that’s like Jell-O for fingers, with shimmery raspberry (“Twee”), grape (“Stroppy”), and cantaloupe (“Chuffed”) shades that go on sheer. Each of the sherbet shades can either be worn alone, like a tint, or applied in several coats to amp it up. Adventurous types can even play around with the colors, layering them over other polishes to create a brand new blend.
If only we came up with such brilliant ideas every time something leaves us confused.
REBECCA WILLA DAVIS
$14 each at butterlondon.com