READY FOR THIS JELLY
Butter London invents a new type of nail polish. We go bananas.
Last September, after painting the last set of nails during Fashion Week, Butter London’s Creative Director found herself confused. “At first, the spring/summer collections for 2010 left me baffled! How would I create nail shades for such a polarized season?” she remembers thinking.
The problem, it seemed, was just how diverse the big polish trends of the season were. “There was a big divide between intense color and total nudity in terms of catwalk makeup and nails,” Crème pointed out. “The challenge was to find a middle ground that suited both directions.”
We think she’s done just that with her Jelly collection for Butter London. The new trio for spring introduces polish that’s like Jell-O for fingers, with shimmery raspberry (“Twee”), grape (“Stroppy”), and cantaloupe (“Chuffed”) shades that go on sheer. Each of the sherbet shades can either be worn alone, like a tint, or applied in several coats to amp it up. Adventurous types can even play around with the colors, layering them over other polishes to create a brand new blend.
If only we came up with such brilliant ideas every time something leaves us confused.
REBECCA WILLA DAVIS
$14 each at butterlondon.com.
The problem, it seemed, was just how diverse the big polish trends of the season were. “There was a big divide between intense color and total nudity in terms of catwalk makeup and nails,” Crème pointed out. “The challenge was to find a middle ground that suited both directions.”
We think she’s done just that with her Jelly collection for Butter London. The new trio for spring introduces polish that’s like Jell-O for fingers, with shimmery raspberry (“Twee”), grape (“Stroppy”), and cantaloupe (“Chuffed”) shades that go on sheer. Each of the sherbet shades can either be worn alone, like a tint, or applied in several coats to amp it up. Adventurous types can even play around with the colors, layering them over other polishes to create a brand new blend.
If only we came up with such brilliant ideas every time something leaves us confused.
REBECCA WILLA DAVIS
$14 each at butterlondon.com.
This story was published on February 25, 2010.
CONTENT RATING:
( 2 )
( 2 )
Ninja
02/27/2010
This isn't new. A few years back, Chanel had a sheer line like this. I refuse to pay $14 for nail polist; you can get the same super shiny effect by mixing your fav colour with 1/2 bottle of wet look top coat. And you aren't limited to 3 shades! AND you arent paying crazy prices.
Ninja
02/27/2010
This isn't new. A few years back, Chanel had a sheer line like this. I refuse to pay $14 for nail polist; you can get the same super shiny effect by mixing your fav colour with 1/2 bottle of wet look top coat. And you aren't limited to 3 shades! AND you arent paying crazy prices.
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