Pop psychologists have no doubt explored the connection between painting on paper when you’re five and painting your face when you’re 25—whether it’s markers or makeup, both reveal a lifelong urge to get creative.
But The Balm is going one step further with its latest launch, For Keeps. It’s basically the same watercolor palette you used to doodle, only now it’s target medium is lips. You start with two solid pans of pigment, but don’t be fooled by the intense shades—just wet the brush, dip it into that black powder, and the watery mix gives you berry-stained lips.
Like watercolor paints, if the color is too strong, just add a bit more water. Unlike watercolor paints, the tint makes it through coffee breaks, happy hour drinks, and late-night makeout sessions without so much as budging. And if you find yourself stranded in the Sahara without a drop of water, but The Balm’s For Keeps, you’re not at a total loss; just a dab gets you perfect smoky eyes.
Though it’s like doodling for grown-ups, there is one new rule: This time, you’ll want to stay inside the lines.
REBECCA WILLA DAVIS
$28 at sephora.com