If James really lived in his giant peach, you'd want a Tumblr page full of photos. If Mr. Fox were truly fantastic, you'd expect his Facebook page to be the same. And if Willy Wonka still had a Chocolate Factory, you'd want him to Twitter all about it.
So maybe it's no surprise - in fact, it's a bit of a "what took you so long?!" - to see Fred Flare's magical Brooklyn warehouse transformed, finally, into blogging form.
You can read about the Greenpoint company's newest arrivals, the party plans of their staff, and even the wonky ways they make postcards with fisheye cameras and crazy "your face is gonna stick like that!" expressions.
We've also heard a rumor that the Fred Flare blog is the first place to read about their company's sales, discounts, and giveaways - a massive score, if you're still obsessed with the Bella Twilight Jacket of yore.
--FARAN KRENTCILFredFlare.com/blogPlus: NYLON has a blogAnd a TwitterAnd a FacebookAnd... a Tumblr!