Before they started dancing on tables, dying their hair blue, and dressing in layer upon layer of shaggy sweaters, Mary-Kate and Ashley were known as the Olsen Twins, a duo whose dimpled cheeks and saucer-size blue eyes were the epitome of all-American wholesomeness.
So you could say that Olsenboye is a return to their roots. The new collection from the stylish sisters, sold exclusively at JC Penney, is a step away from lines like Elizabeth & James and The Row. Everything from faded denim jackets and hot pink miniskirts to lace-up boots and safety pin-covered saddle bags have made it into the spring ’10 lookbook. It’s not quite downtown cool or uptown chic, but there’s something to be said for shrunken blazers and plaid skirts all priced under $50.
Though it’s a far cry from the clothes that make up their current wardrobe, there’s a very specific inspiration for Olsenboye; every season brings the duo to a new city. This spring centers around New York City, home to NYU and a Starbucks on every corner (not to mention Canal Street, which sells Stephen Sprouse for Louis Vuitton knock-offs that look remarkably similar to one of Olsenboye’s graphic tees). They haven’t announced what cities are up next, but we can guess what San Francisco will look like—just watch Full House
reruns on TV for a hint.
REBECCA WILLA DAVIS
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