In the ‘90s, there was no one who quite lived up to the term “bodacious” like Pamela Anderson. She was big in every sense of the word, from her hair down. Which contrasted with the other major face of the decade, Kate Moss, who might have been cool, but definitely was not bodacious. While most boys had a picture of Anderson hanging over their beds, most girls had their walls plastered with Moss’ mug—and though you might not be posing on a Calvin Klein billboard anytime soon, getting her straight locks seemed attainable.
But what started as messy has just gone limp—and the big tresses sported by Anderson and the other California girls of the decade (think Kelly Kapowski) are staging a comeback.
To help you bring bodacious back into your hair routine, Redken is launching Body Full, a new collection of products specifically targeting flat locks. In addition to a shampoo and conditioner that rinse strands of the styling build-up that weighs them down, there’s also the root-lifting Volume Amplifier and the perfectly-named Instant Bodifier, which gives tresses shape without added crunch.
The products pump up volume not with plastic surgery, but a unique blend of wheat extract, soy protein, and cotton. It might not keep you afloat the next time you go for a swim, but the Body Full series will keep your amped up ‘do from drowning. And that’s bodacious.
REBECCA WILLA DAVIS
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