Although you often find them in desolate commercial stretches in the suburbs, malls have supported some of the most revolutionary products out there.
See: Dippin’ Dots, and now, Love Etc.
The fragrance is something totally new for mall mainstay The Body Shop. Not only is it the beauty brand’s very first perfume, but it’s also the only perfume in the world to feature alcohol that’s both fair trade and organic. That means that every time you spritz a bit of the jasmine and sandalwood fragrance, you’re supporting sugar cane farmers in Ecuador.
Though the sweet vanilla scent split office opinion, it’s a far cry from the pear body mists we’re used to sniffing while shopping. That might have something to do with Dominique Ropion, the nose behind this fragrance and other classics like Burberry The Beat and Calvin Klein Euphoria. In fact, we’d go so far as to call Love Etc, with its notes of neroli, bergamot, and lily of the valley, an incredibly complex perfume.
Add in a list of ingredients that are sourced fairly, and you’ve got something as groundbreaking as bead-shaped ice cream.
REBECCA WILLA DAVIS
$24 at thebodyshop-usa.com