BLAST OFF

BLAST OFF

Smoky eyes go from the runway to...the drugstore?


Smoky eyes are edgy and dramatic, but they’re not usually effortless.

Forget the amount of energy it takes to get it off at the end of the night—just putting it on can be a ten-step process.
But after hours logged backstage, applying mascara on Agyness and lipstick on Coco, Pat McGrath has figured out a way the get the perfect smoky eye, without spending half an hour in front of the mirror.

The creative design director of CoverGirl helped the iconic beauty company develop the new Smoky Shadow Blast, a dual-ended stick that functions as both a shadow and a liner. You don’t need a brush, you don’t need a steady hand, you don’t even need more than a minute before you’ve got a pair of eyes worthy of the Christian Dior runway.

The six shadow sticks, which range from classic (onyx/shadow) to psychedelic (cobalt/powder blue), might be the closest thing to designer in supermarkets and drugstores across the country when they come out this spring. But if your patience lasts about as long as a runway show—or you just like to get your hands on everything first—Drugstore.com has snuck a shipment of the Smoky Shadow Blasts onto its website. The bad news is that they’re selling like a pair of Balmain jeans, but the good news is that they’re actually affordable—and even if you can’t get an order in time right now, you’ll get another chance come spring.

Which means that the hardest part about getting smoky eyes is now just getting a shadow stick before they’re all gone.
REBECCA WILLA DAVIS

$8.49 at drugstore.com.

Try out CoverGirl's Smoky Shadow Blast here.




This story was published on November 4, 2009.


CONTENT RATING: ( 5 )

allie

11/04/2009


I can't get comfortable with this idea, to me it just looks like cheap childrens play makeup. .. it looks to slick and not dark enough. .. smoky eyes need be dark. .. much darker than the colors offered.

EMMA

11/04/2009


A drugstore smokey eye isn't even hard, just get a trio shadow. I do it everyday under a minute, and this is a 15 year old speaking!

paperdoll

11/04/2009


It might work alright, but I don't really see how. Nor do I understand how blue or pink would be considered "smoky."

Lindsay

11/10/2009


Smoky doesn't need to be black or silver or grey. "Smoky" refers to the process in which the shadows/liners blend to create an effect on the eye that viewers would deem "smoky." Pinks, blues, and purples can all be smoky if the same balance of shadow-meets-liner occurs. This had been proved more modernly over the last two years in runway shows.

Mary

11/11/2009


I agree with Emma (although if it only takes that long I don't think what you're getting is the full effect) in that the trios you can already get in drugstores are probably better, but as someone who regularly applies makeup while driving, this does seem pretty useful.


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