Today, we fashion fanatics think of GUESS? as more of an empire than a modest family business. But once upon a time (aka the 1970’s), four brothers from Morocco trekked out to California and faced skeptics who didn’t get the link between femininity and jeans. Pretty crazy, right?

Exhibit A: Remember those iconic black and white ads with Claudia Schiffer from the mid 80’s? (If you weren’t born yet, see below). One look and it’s no surprise that her popularity boomed simultaneously to this big campaign.

The Spring 2010 collection gets back to its roots, sort of.  While once again proving a sexy pair of jeans is always in style, GUESS? has made some definite enhancement to its denim. In addition to updated skinny jeans, the new line boasts cute crop-sleeve plaid shirts and chunky wedge sandals that don’t look too impossible to walk in.

Pair any of these jeans over a retro one-piece swimsuit this spring, and we think you’ll be our Exhibit B.
--ALEXANDRA HOFFMAN

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