If you've snagged our October issue, you know it's all about It Girls, including Megan Fox, Tallulah Harlech, and (pictured) the TV presenter Lily Collins.
But we're not the only ones obsessed with current femmes - BeneFit Cosmetics dedicates their entire Fall '09 collection to It Girls far and wide with two new products - velvet eyeshadow and full-finish lipsticks.
They come in the standard "you'll look even more perfect" colors like "I Cannes and I Will" (a deep, smoky plum) and "Fame Game" (a golden, shimmery peach). But both products are built to stay on your face for an entire It cycle - from the second you step outside and race the paparazzi to the moment you scramble into your SUV, Ashley-Olsen style, and shuttle to your secret rooftop lair.
Or, you know, into the subway and home to Brooklyn - nobody's keeping score...
--FARAN KRENTCILAvailable at BeneFit Cosmetics