True story: I've been using olive oil as a hair serum for years. It works better at diffusing my frizz than any of the artificial stuff in drug stores, and it's usually cheaper, too.
So when something called MoroccanOil started showing up backstage at New York Fashion Week, and all these models and hairstylists started swearing by it, I thought, "Oh, maybe it's made with olive oil."
Close, but actually, no - MoroccanOil is made from agave oil, a plant-based substance only available in (yes) Morocco. Vegan and not tested on animals, the oil's been infused into eight different products, including a shampoo and conditioner, plus creams for curls and styling.
The products smell mellow and musky, though the actual oil itself is better for thick hair that's straight or wavy than thin wispy strands (who should stick to MoroccanOil's shine spray) or die-hard curls (which might want to try the line's moisturizing mask). But the shampoo and conditioner are amazing for all hair types, and leave a protective, glossy coat on hair long after you turn off the shower.
Will I give up my olive oil? Probably not. But my old shampoo and conditioner just got bumped to the bottom shelf of my bathroom, and if MoroccanOil doesn't sell out from Ricky's (the only place we've found it in NYC), they'll probably stay there.
Find out about all of their products at moroccanoil.com