THE RAINBOW CONNECTION
A new nail polish company finds inspiration in the color wheel.
If Wet’n’Wild is the Lindsay Lohan of the nail polish world, then RGB is the Audrey Hepburn.
Simultaneously classic and modern, the new L.A.-based beauty company curates the act of painting your nails. Rather than fill the line with trendy colors that come and go every season, RGB culls together timeless shades, and then puts a sleek spin on them. So completing the RGBten lineup (as the year-round main collection is called) are reds, purples, grays whites, and pinks.
Which isn’t to say that the beauty brand is boring; like Hepburn, who inspired everything from oversized sunglasses to cropped black pants, they’ll also be introducing a seasonal series. First up are “Haze”, “Steel”, and “Toast”, which are all variations of the so-hot-right-now muted gray.
It’s not just simplicity in design that defines RGB; it’s also simplicity in ingredients. The chip-resistant formula—which is made in the USA—is chemical-free, so there’s not formaldehyde, toluene, or DBP in the polishes.
If you’ve ever contemplated ditching the chipped look for the chic look, RGB might be your savior. After all, if Eliza Doolittle could clean up, you can too.
REBECCA WILLA DAVIS
Visit rgbcosmetics.com for more info.
Simultaneously classic and modern, the new L.A.-based beauty company curates the act of painting your nails. Rather than fill the line with trendy colors that come and go every season, RGB culls together timeless shades, and then puts a sleek spin on them. So completing the RGBten lineup (as the year-round main collection is called) are reds, purples, grays whites, and pinks.
Which isn’t to say that the beauty brand is boring; like Hepburn, who inspired everything from oversized sunglasses to cropped black pants, they’ll also be introducing a seasonal series. First up are “Haze”, “Steel”, and “Toast”, which are all variations of the so-hot-right-now muted gray.
It’s not just simplicity in design that defines RGB; it’s also simplicity in ingredients. The chip-resistant formula—which is made in the USA—is chemical-free, so there’s not formaldehyde, toluene, or DBP in the polishes.
If you’ve ever contemplated ditching the chipped look for the chic look, RGB might be your savior. After all, if Eliza Doolittle could clean up, you can too.
REBECCA WILLA DAVIS
Visit rgbcosmetics.com for more info.
This story was published on September 25, 2009.
CONTENT RATING:
( 9 )
( 9 )
Hena
09/25/2009
Genuine and pretty.
Jillie
09/25/2009
LUV LUV LUV IT! :D
shannon
09/27/2009
GREAT idea :)
risecollective.us
09/29/2009
impeccable, i must say.
jlo
09/29/2009
"we're just getting started"
MorganHartley
10/09/2009
nice, Great Collection can't wait to get go and Buy some.
MorganHartley
10/09/2009
nice, Great Collection can't wait to get go and Buy some.
Melia
10/17/2009
PNK RED AND GREY :D
sarah
12/23/2009
love it!
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