SMOKE SIGNALS

Can you find McQueen's pop up stores for Puma?

Keeping your super-cool fashion boutique a secret might not make sense, but it's certainly been done before.  Comme Des Garcons is notorious for opening their temporary doors without a moment's notice, only to pack up and zoom to another city before the Twitter buzz gets too loud.  Margiela's done something similar, and even Anna Sui's pop-shop for Target had an underground (like, literally in a townhouse basement) kind of vibe.

Now McQueen's getting in on the secret with his own line of pop-up shops for Puma.  To celebrate, he's shining massive projections of his logo all over the city.

If you see it, head over to your nearest Puma store - chances are, that's where you'll get your new McQueen for Puma kicks, along with jackets, leggings, and bags.

Sound a little Batman to you?  Yeah, we know - but at least you'll be going as the fashion police, instead of those sadly clueless Gotham City detectives...
--FARAN KRENTCIL



This story was published on September 17, 2009.