HAPPY SHINY PEOPLE

HAPPY SHINY PEOPLE

Redken's new Mineral Elixir gives bed heads polished hair in under a minute.


There are those who jump out of bed seconds after the alarm clock first buzzes. Then there’s everyone else.

If you hit the “snooze” button enough to develop a blister, there are things that fall to the wayside in your morning routine, like breakfast and bed-making. But no matter how bleary eyed you are in the AM, Redken’s new Mineral Elixir gives you hair that looks like you spent an hour on it—in under a minute.

The new addition to Redken’s Real Control line tames fly-aways, controls frizz, and adds shine with just a few spritzes. The formula features cationic conditioners, shea butter, and a variety of proteins to keep hair looking polished, even if you haven’t washed it in days. And unlike some shine serums, which either leave locks greasy or hair messy, the Mineral Elixir is both lightweight and easy apply.

Which means that you’ll have more time in the morning to do important things, like getting an extra 30 minutes of sleep.
REBECCA WILLA DAVIS

Visit redken.com for more info.




This story was published on August 31, 2009.




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