FINGER ON THE PULSE
Beauty bloggers polish their resume with...nail polish.
Nail polish brands have found inspiration in Nickelodeon cartoons, limited-edition sneakers, and Beth Ditto. But this fall, they’re turning to a few anonymous writers.
Both Rescue Beauty Lounge and Barielle’s Shades are launching colors designed by beauty bloggers. While the three women behind Scrangie.com, AllLacqueredUp.com, and PolishAddict.com might not be considered makeup professionals, their knowledge of the subject verges on the obsessive. Their daily posts detailing the latest polish launches haven’t just won them readers, but helped them develop unrivaled insight into the world of nail color. So who better to create a never-before-seen nail polish shade than the crew who have tried and tested them all?
The results are a testament to their insider knowledge; from a combat green crème to a metallic chartreuse to a iridescent purple shimmer, each of the 15 shades (three for Rescue Beauty Lounge, 12 for Shades) come straight from the file of “Colors we want right now.”
It’s like a blog update, without having to hit “refresh.”
REBECCA WILLA DAVIS
Visit rescuebeauty.com and barielle.com for more info.
Both Rescue Beauty Lounge and Barielle’s Shades are launching colors designed by beauty bloggers. While the three women behind Scrangie.com, AllLacqueredUp.com, and PolishAddict.com might not be considered makeup professionals, their knowledge of the subject verges on the obsessive. Their daily posts detailing the latest polish launches haven’t just won them readers, but helped them develop unrivaled insight into the world of nail color. So who better to create a never-before-seen nail polish shade than the crew who have tried and tested them all?
The results are a testament to their insider knowledge; from a combat green crème to a metallic chartreuse to a iridescent purple shimmer, each of the 15 shades (three for Rescue Beauty Lounge, 12 for Shades) come straight from the file of “Colors we want right now.”
It’s like a blog update, without having to hit “refresh.”
REBECCA WILLA DAVIS
Visit rescuebeauty.com and barielle.com for more info.
This story was published on August 28, 2009.
CONTENT RATING:
( 9 )
( 9 )
LauritaHIbari
08/28/2009
gaahhhh I <3 you guysss~!!
send me some metal METALLIC gold nailpolishh
>.<
Kelsey
08/28/2009
does NYLON want to send me some for free? because that would be nice.
susan
08/28/2009
love those colors! nail polish SHOULD be fun and scrangie knows it!
susan
08/28/2009
love those colors! nail polish SHOULD be fun and scrangie knows it!
susan
08/28/2009
love those colors! nail polish SHOULD be fun and scrangie knows it!
susan
08/28/2009
love those colors! nail polish SHOULD be fun and scrangie knows it!
susan
08/28/2009
love those colors! nail polish SHOULD be fun and scrangie knows it!
Deana
08/28/2009
wow! i'd love to have some too! and i'd gladly write about them!
Jennifer
08/29/2009
How exciting for the three bloggers. Though the Barielle collection was created by All Lacquered Up only.
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