SHADES OF GRAY
Mascara wands get gloomy, thanks to YSL.
“Gray mascara?”
The words had barely escaped my mouth before I was rushing over to consult with NYLON’s Beauty Director, Holly Siegel.
Yes, she had a tube of the new autumnal shade of Volume Effet Faux Cils mascara from Yves Saint Laurent. No, she didn’t know of any other brands producing tubes in gunmetal. Yes, I could “borrow” it.
My excitement was due, in part, by just how beguiling the mascara shade has been. Wands have gone from midnight black to electric blue, but never has gray been used to pump up lashes (trust me, I checked). Yet everything else in the beauty aisle has been gray-washed: Smokey eyes have gone slate, nail polishes have gone heather, and even lipstick has gone lilac-tinged dove.
YSL’s “sublime gray” is a perfect fit for eyelashes, since the shade is a bit subtler than your average asphalt color, but way more interesting than a chestnut brown. And because it’s been a favorite among designers (from the French fashion house to younger labels like Doo.Ri), it won’t be hard to find a matching ensemble in your closet.
Going back to your tube of crusty black once you go gray? A bit more difficult.
REBECCA WILLA DAVIS
$28.50 at sephora.com
The words had barely escaped my mouth before I was rushing over to consult with NYLON’s Beauty Director, Holly Siegel.
Yes, she had a tube of the new autumnal shade of Volume Effet Faux Cils mascara from Yves Saint Laurent. No, she didn’t know of any other brands producing tubes in gunmetal. Yes, I could “borrow” it.
My excitement was due, in part, by just how beguiling the mascara shade has been. Wands have gone from midnight black to electric blue, but never has gray been used to pump up lashes (trust me, I checked). Yet everything else in the beauty aisle has been gray-washed: Smokey eyes have gone slate, nail polishes have gone heather, and even lipstick has gone lilac-tinged dove.
YSL’s “sublime gray” is a perfect fit for eyelashes, since the shade is a bit subtler than your average asphalt color, but way more interesting than a chestnut brown. And because it’s been a favorite among designers (from the French fashion house to younger labels like Doo.Ri), it won’t be hard to find a matching ensemble in your closet.
Going back to your tube of crusty black once you go gray? A bit more difficult.
REBECCA WILLA DAVIS
$28.50 at sephora.com
This story was published on August 25, 2009.
CONTENT RATING:
( 16 )
( 16 )
Joyce Reyes
08/25/2009
its a definite maybe...
Maci
08/25/2009
Oh wow, I never really thought about grey mascara before, but now that I do, I'm in love and ordering it immediately!
eve
08/25/2009
sure, im wearin grey YSL nail polish right now :)
Imani
08/25/2009
cool beans :)
i will most definently try this out.
stephy
08/25/2009
grey mascara to go with grey pumps sounds amazing!
stephy
08/25/2009
grey mascara to go with grey pumps sounds amazing!
kate
08/25/2009
it sounds cool, i'd like to try it, but i don't spend that much money on mascara. too bad. but anyway nice idea!
Meghan
08/25/2009
they make maybelline's define-a-lash in gray. way cheaper than YSL.
erika
08/25/2009
"crusty black"? now i can't use my old mascara since that phrase is now stuck in my head...
Court-elbow
08/26/2009
Great idea! I wear gray eye liner all the time, id defiantly wear this
Rozemarijn
08/26/2009
It sounds impressive, but I need to see this in the real world, on an average looking non-photoshopped person because I need to know what grey mascara with grey clumps looks like :-D.
hee
08/27/2009
lancome has one, supposedly in silver, but it's grey. and with the vibrating brush too.
rebekah
09/22/2009
definitely a pay-day purchase!!
Christy
12/17/2009
MANY years ago, Merle Norman stores carried a smokey gray mascara. An ideal color for blue eyes, I have spent many years searching for a mfg. to bring the gray mascara back- Tomorrow, this product is first on my shopping list1
YSL shoes
11/01/2010
This looks absolutely perfect. All these tinny details are made with lot of background knowledge. I like it a lot.
optische-kabel
01/03/2011
It sounds a bit boring but you could combine it great with some outfits or hats I think.
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