Growing up, there was a very clear split between the girls who wore Chapstick and the girls who wore SoftLips; you could tell just by the bulge in the pocket of hip-huggers which brand of lip conditioner was preferred. Seeing as cherry Chapstick was my balm of choice (long before Katy Perry sung of its enticing scent), I never even bothered with trying the slim-tubed competitor. But my allegiances may have officially switched now that SoftLips has gone organic.

SoftLips Pure features the same formula that’s kept your lips soft for years, only now it’s completely natural. It’s got the USDA stamp of approval, not to mention organic certification from Vermont organic farmers (apparently the go-to source for your eco-friendly needs). The six flavors come straight out of a crunchy girls’ recipe book, with pomegranate, honeydew, peppermint, acai berry, papaya, and even chai tea getting some lip balm love. Instead of hard-to-pronounce chemicals, SoftLips Pure uses shea butter, vitamin E, organic oils, and all-natural beeswax to keep lips smooth but not sticky. Even the packaging has gotten a whole lot greener; it’s made with recycled paper and vegetable-based ink.

Of course, it might not mean a détente between the two lip conditioner camps, but it will make one set of mouths a bit purer.
REBECCA WILLA DAVIS

$2.99 at Target, visit softlips.com for more info.

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