When you left the salon, you loved your hair.
But in just a few days, your shaggy locks lie limp, your pixie cut sticks out all over the place, or your sleek bangs just won’t lie flat.
For the people behind HerCut, the biggest gripes about our locks have less to do with hair type and more to do with hair cut. Which is why they’ve formulated a line of products that target specific styles.
Each of the five looks—the bob, the shag, the blunt, the pixie, and long layers—have a different ratio of cream-to-gel in the patent-pending Catalyst. The styling product works differently depending on that ratio; it enhances angular movement if you’ve got a short bob, lifts and separates strands if you’ve got a shag, and gives your roots some bounce if you’ve got layers. While it doesn’t cover every style (and doesn’t really address the litany of styling problems when curls are thrown into the equation), it handles your basic shapes with startling ability.
Add to that brains (the president has worked at L’Oreal and Aveda) and beauty (the package illustrations are by lead Prada artist Liselotte Watkins), not to mention sulfate- and paraben-free formulas, and HerCut just might put your favorite stylist out of business.
REBECCA WILLA DAVIS
$19-22 at hercut.com
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