AHEAD OF THE CURVE
Lancome's new mascara goes where no wand has gone before...the alphabet.
It’s been a funny year for lashes.
First were the vibrating mascaras from Estee Lauder and Lancome, followed by the sinister looking spiked ball wand from Givenchy.
Then came mascaras from Cargo and Smashbox that, like fertilizer for your lashes, promised to make your eye-framing hairs grow.
But the only thing you have to fear with Lancome’s latest invention is poking yourself in the eye. Hypnose Drama forgoes torture device-inspired shapes and shaking wands for a simple curved wand. With just one stroke, the brush gives you full lashes that fan out on the corner. The secret? An “S” shaped wand that hits the center of your lash line before curving and lifting the hairs on the edge of your eye. Add to it a formula that’s rich without being too clumpy, and you’ve got a mascara that isn’t scary.
Except, that is, when it comes to getting your hands on a wand. Like last year’s vibrating mascaras, Hypnose Drama is destined to sell-out when it hits beauty counters this fall. Which might explain why Sephora is giving you a head start this summer; for a limited time, you can order the mascara from the website. That means no lines, no waiting lists, and—unlike some wands that might give you a buzz—no fear of giving yourself a black eye.
REBECCA WILLA DAVIS
$24.50 at sephora.com.
MORE EYE OPENING MASCARAS:
A vibrating wand without the big price tag.
A mascara that promises an even tan.
Photoshop for your eyes in the shape of a tube.
First were the vibrating mascaras from Estee Lauder and Lancome, followed by the sinister looking spiked ball wand from Givenchy.
Then came mascaras from Cargo and Smashbox that, like fertilizer for your lashes, promised to make your eye-framing hairs grow.
But the only thing you have to fear with Lancome’s latest invention is poking yourself in the eye. Hypnose Drama forgoes torture device-inspired shapes and shaking wands for a simple curved wand. With just one stroke, the brush gives you full lashes that fan out on the corner. The secret? An “S” shaped wand that hits the center of your lash line before curving and lifting the hairs on the edge of your eye. Add to it a formula that’s rich without being too clumpy, and you’ve got a mascara that isn’t scary.
Except, that is, when it comes to getting your hands on a wand. Like last year’s vibrating mascaras, Hypnose Drama is destined to sell-out when it hits beauty counters this fall. Which might explain why Sephora is giving you a head start this summer; for a limited time, you can order the mascara from the website. That means no lines, no waiting lists, and—unlike some wands that might give you a buzz—no fear of giving yourself a black eye.
REBECCA WILLA DAVIS
$24.50 at sephora.com.
MORE EYE OPENING MASCARAS:
A vibrating wand without the big price tag.
A mascara that promises an even tan.
Photoshop for your eyes in the shape of a tube.
This story was published on July 20, 2009.
CONTENT RATING:
( 2 )
( 2 )
Lylah
07/20/2009
Sounds great, + I looked at an ad and it's got sparkles, too! The only thing is...$25? Good thing I have money now, 'cos I'm a poor teenager.
Lylah
07/20/2009
No, wait... the sparkles are in Hypnose Onyx. Damn.
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