ONE HAND IN MY POCKET
Alanis Morisette leaves Kevin Smith movies to make jeans.
If going Dutch reminds you of bad dates and clogs, then thank Alanis Morisette for soon changing that. The eco-friendly denim brand she shares with Woody Harrelson, Reco Jeans, takes a new approach to selling us our denim – and we much prefer it.
Our favorite ‘90s singer and her celeb pal are calling all earth-happy customers to help price their new pants by taking part in a Dutch auction. Still confused? Basically, they want to know what you would pay for their jeans (made with recycled denim). The label will go on to price future collections with your two cents (or $50, as the case may be) in mind.
To encourage your bids, Reco is raffling 300 limited-edition box sets (jeans + ipod case) to those denim-wearers who get closest to the average bid. Wear these eco-friendly duds on your next date or with clogs and make Dutch cool again. We thought ‘you oughta know’.
--ARIANE ANKARCRONA
Our favorite ‘90s singer and her celeb pal are calling all earth-happy customers to help price their new pants by taking part in a Dutch auction. Still confused? Basically, they want to know what you would pay for their jeans (made with recycled denim). The label will go on to price future collections with your two cents (or $50, as the case may be) in mind.
To encourage your bids, Reco is raffling 300 limited-edition box sets (jeans + ipod case) to those denim-wearers who get closest to the average bid. Wear these eco-friendly duds on your next date or with clogs and make Dutch cool again. We thought ‘you oughta know’.
--ARIANE ANKARCRONA
This story was published on July 14, 2009.
CONTENT RATING:
( 12 )
( 12 )
karl
07/14/2009
bad idea
alex
07/14/2009
clever.
radiohead pulled off the same idea with "in rainbows"
Tara Caldwell
07/14/2009
I like the idea and i hope it goes well!
Monica
07/14/2009
bad,bad,bad
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10/18/2010
they want to know what you would pay for their jeans (made with recycled denim).With all the hype of everything going “eco-friendly” I am sure this recycled denim would also have had quite a few takers!!
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02/10/2011
hair too long, admirer too much. Keith le double cell sisters pattern (Germany twin dance. - outstanding barton) : with his feet with too much, dance very much, so too many shoes. Marilyn Monroe type: spend too much time on delusion prince charming,
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02/10/2011
hair too long, admirer too much. Keith le double cell sisters pattern (Germany twin dance. - outstanding barton) : with his feet with too much, dance very much, so too many shoes. Marilyn Monroe type: spend too much time on delusion prince charming,
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This is a very informative article. Thank you.
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04/30/2011
hand in my pocket lyrics: I'm broke but I'm happy I'm poor but I'm kind I'm short but I'm healthy, yeah I'm high but I'm grounded I'm sane but I'm overwhelmed I'm lost but I'm hopeful baby What it all comes down to Is that everything's gonna be fine fine fine I've got one hand in my pocket And the other one is giving a high five
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05/09/2012
Thanks Tara, Sustainable fashion is always in style. We've been busy, designing jeans that look great and reduce the environmental impact of production. check out our new line at recojeans.com
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