MARC DOWN

The new Marc Jacobs perfume doesn't believe in being fashionably late.

“Girls will be boys/And boys will be girls/It’s a mixed up, muddled up, shook up world/Except for Lola”

As the Kinks sang in 1970, Lola is a special girl—and is even more so this summer, when Marc Jacobs launches his new perfume of the same name.

Lola is a rich floral fragrance, featuring notes of ruby red grapefruit, fuchsia peony, and vanilla. While Daisy was the fresh and flirty, Lola is downright sexy—even its bottle is a bit wild, with a Technicolor bouquet serving as the cap to the bottle.

The fragrance doesn’t officially hit stores until August, but those particularly enchanted with Lola can rendezvous with her a bit early; now through July 4, you can pre-order your bottle on Bloomingdales.com. Even better? If you reserve early, you’ll receive Lola by the end of July, before it officially hits shelves.

See, there’s something very special about this Lola.
REBECCA WILLA DAVIS

$65-$85 at Bloomingdales.com.

TAKE A DEEP BREATH:
A fragrance that just might give you a buzz.
Summer in a bottle.
Prada wants you to get your Vitamin C from this perfume.



This story was published on June 26, 2009.