HIT THE MATTE

HIT THE MATTE

Finally, a nail polish for the shine, shimmer, and glitter-phobic.


Although nail polish has recently become a big accessory on the runways (Rodarte got their own gray shade and Chanel dictates what we'll be wearing on our fingers six months down the line) and new shades that we need to own seem to come out every day (as evidenced by the line-up of bottles in our bathroom cabinet), the texture of it has stayed the same. Until now.

Matte is the new black, if we are to listen to brands such as Revlon and Manglaze. No longer shall our nail gloss be popping; instead, get ready to lacquer up shine-free. The new muted polishes are flat in color and devoid of shimmer, and even knock off a couple minutes from your beauty regime (matte looks best without a base and top coat).

If you haven't tried it yet, we bet you will by the end of the summer, since OPI and Zoya are joining the matte bandwagon. Zoya is coming out with MatteVelvet, a three-piece collection featuring the crimson "Posh", coal black "Dovima", and slate gray "Loredana". Following on its heels is OPI, which is releasing a six bottle collection this July, with shades such as the saddle brown "You Don't know Jacques!" and eggplant "Lincoln Park After Dark", all of which are gleam-free.

For some people, it's a muted alternative to the shimmers, shines, and glitters of the polish world. For others, it's the beauty equivalent of running nails down a chalkboard. Not sure which category you fall into? We recommend mixing and matching the two textures with a reverse manicure, or one matte nail, another regular nail. Because while It Colors come and go, individuality never goes out of style.
ISABEL HUBER

Viist zoya.com and opi.com for more info.

POLISH UP YOUR BEAUTY ROUTINE:
The greatest hits collection from NARS is full of winners.
Match your toes with your shoes.
Polishes mixed by your favorite DJs.




This story was published on June 11, 2009.


CONTENT RATING: ( 41 )

vedette

06/11/2009


love the look of matte nail polish, it's so unique! can't wait to buy opi's line- the purple, white and dark blue all look fantastic :]

zoe

06/11/2009


looooooove it! looking forward to trying it out!

Amy

06/11/2009


matte nail polish makes my life. its pretty much the best invention ever! i love that there aren't any sparkles in it! That is the one thing i hate, buying this one nail polish, getting it home, and having 10 pounds of glitter in it! so matte is the way to go for me (:

Cheyne

06/11/2009


I love it.!

Ruby

06/11/2009


I have one motto: the brighter the better! i love the yellow! course glitter is always good! hey check this out: thecrashmoderns.com

alalala

06/11/2009


no no no no no

sarah b.

06/11/2009


yes! this sounds amazing, i need these.

Ashley Lowe Photog

06/11/2009


I love it. I wear matte flat black. matte blue. matte lime. I love matte.

lulu

06/11/2009


gloss and sparkles are for geezers + glamours. Whether neon or navy, matte is the next wave to last a while :D

Drew

06/11/2009


I'm excited that this is finally catching on. I'm a bit bummed that they didn't mention KnockOut cosmetics though, since I think they were one of the first ones who did the matte. Glad to see some slightly more drastic variety in beauty products.

Michelle

06/11/2009


I LOVE MATTE NAIL POLISH! SO BEAUTIFUL. IM SO GLAD THIS HAPPENED, I LOVE COLORS THAT ARE MATTE

amanda

06/11/2009


well I am deff. shimmer &glitter-pobe, and if I ever see this nailpolish anywhere, I willl buy a bottle. absolutley.

zooey

06/11/2009


yesss. i love matte nail polish!!

Lucie

06/11/2009


Love matte polish! Very slick, and very bold.

Tamara

06/11/2009


Matte is all I have ever worn since i graduated from teenage status. awesome.

Koral

06/11/2009


yesss ! :D

Koral

06/11/2009


yesss ! :D

Alexa

06/11/2009


I think matte is awesome on nails. :DDD

lexie

06/11/2009


the whole point of wearing nail polish is the health looking shine it gives..so y go flat

Bonnie

06/11/2009


I love matte nail polish and I have been wearing it for years! <33 Yay for OPI. :))

MissPres

06/11/2009


It dries way faster and if you decide you want a shine once you've seen the end result you just shine it up with a top coat. No harm, no foul :)

AMELIA

06/11/2009


For so long I could never shake those heaps of glitter I would paint on my toes... I'm so excited to get these!

jadee

06/12/2009


i like it.. ♥

Alli

06/12/2009


OMG thats the greatest invention ever! i can't wait!

emily jane

06/12/2009


i've been looking for matte polish for SO long!

Nora

06/12/2009


Where would I be without Nylon? Cannot wait! :D

Nora

06/12/2009


Where would I be without Nylon? Cannot wait! :D

lucia

06/12/2009


I've seen many girls at the university with these colors. It looks pretty...by the way these colors have been around for the last year.....

Denise

06/12/2009


Love, love, love this! It's nice to see something different and if you don't end up liking the "matte" look, you can always add a really shiny topcoat to make it shine

Ali

06/13/2009


Cool...I like the green. But as for white, I might as well use white-out.

Maria Sun

06/14/2009


I love OPI and I have been looking for matte nail polishes for a long time i stumbled onto Knockout cosmetics which Karen O. models for. and Manglaze. Love it! and I can't wait for Lincoln Park after dark! that is my favorite nail polish color. You Don't know Jacques is another of my top fav. nail colors! Ha! for once i feel like I am ahead of the curb.

Maria Sun

06/14/2009


I love OPI and I have been looking for matte nail polishes for a long time i stumbled onto Knockout cosmetics which Karen O. models for. and Manglaze. Love it! and I can't wait for Lincoln Park after dark! that is my favorite nail polish color. You Don't know Jacques is another of my top fav. nail colors! Ha! for once i feel like I am ahead of the curb.

Chelle V.

06/14/2009


Last year, Essie had an amazing neon purple shade that dried matte. I wore it all summer and into the fall, and ended up buying all the bottles at my supply store, haha. I'm so excited for OPI to jump on this train finally.

Kristina W.

06/15/2009


Lincoln Park After Dark is my favorite. It's the only color I wear. Best color ever.

Kaylie

06/18/2009


I bought 6 new nail polishes the other day, all matte colors. Hah! I predict the future. Try http://8ty8beauty.com/index.html OPI nail polish for 4 bucks. ;)

Belles

06/19/2009


Ha! I was just thinking 2 days ago that I love my toenail polish after two days on the beach - sands away the shiny! Can't wait to try them!

zhouqingqing

09/24/2009


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star

12/30/2009


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01/09/2010


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01/09/2010


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11/21/2010


This is such amazing nail polish. The color of it is so good. This will be a great seller in the future.


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