How’s this for buzz:
Last July, Estee Lauder launched TurboLash, a vibrating mascara wand that promised big lashes with little effort. Soon after, Lancôme came out with their own version, Oscillation, which promised 7,000 vibrations per minute.
It was a big deal for girls with vertically-challenged lashes, but one that was a tad expensive, considering that both sold for upwards of $30 a tube.
But soon you’ll be getting good vibrations from the beauty aisle at your local drugstore, with the launch of Pulse Perfection from Maybelline. Like its predecessors, the Pulse Perfection wand does the shaking, so you don’t have to. Unlike its predecessors, it costs just $14.99.
Sounds good? You’ll have to wait until July to test it out—unless you act fast and order it today. There’s a one-day online preview, where stores like CVS and Target are offering up a limited number of wands. Click here
for a full list of participating retailers, then rest easy; with this mascara, you won’t need to do much for bigger, fuller lashes.
REBECCA WILLA DAVIS
$14.99 at Maybelline.com