Lancôme’s Juicy Tubes are the stuff beauty legends are made of.

When they were first introduced years ago, the Juicy Tubes’ spot-on color-to-shine ratio (not to mention not-tacky texture) led to product hoarding, near-immediate sell-outs, and absurdly marked-up eBay postings. It hasn’t changed in the years since, with limited edition packaging and new colors winning over the beauty masses.

So when Lancôme first announced that they were changing the Juicy Tubes’ formula, we became concerned; what would happen to our beloved shines? Turns out, they’re only getting greener. Lancôme has just launched Juicy Tubes PURE (Premium Unique Raw Elements), a collection of 10 natural lip glosses. They are paraben-free, with 95 percent of ingredients natural in origin. A big part of the eco-friendly shift comes from using naturally derived oils and shea butter to help amp up shine, rather than hard-to-pronounce chemicals.

And although the packaging looks a bit different—the PURE tubes come in a completely recyclable carton—they look just as good on as the original. Now that’s change we can believe in.
REBECCA WILLA DAVIS

$18 at lancome-usa.com.

GREEN UP YOUR BEAUTY ROUTINE:
All-natural perfumes with a bit of a buzz
A carbon-neutral hair salon
An eco-friendly revolution in the makeup aisle

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