GET IT STRAIGHT
Silky tresses - without a trip to the salon.
During a recent trip to Sao Paulo, I noticed something peculiar: High on almost all of my fellow visitors’ itineraries was visiting a salon to get the so-hot-right-now Brazilian hair straightening treatment.
The process is known for its lack of harsh chemicals and use of keratin, a protein that is believed to make hair shinier, stronger, and sleeker. It's also known for its high price tag and scant availability—that is, unless you have the luxury of taking a “personal day” and traveling to Brazil for beauty reasons.
Not any more. The brand Liquid Keratin has turned the treatment into a take-home procedure, with a starter kit that will get you smooth hair in 30 days. The four-step process includes specially formulated shampoo, conditioner, leave-in conditioner, and the keratin-infused treatment. The key, it seems, is following directions—especially the final step, which is flat ironing your tresses after application to ensure that the keratin peptides seal the hair shaft.
We were fairly skeptical that the products could deliver results until we took the kit home and tried it ourselves. Turns out that getting stick-straight hair without stepping foot into a salon is not a figment of our imagination. The products also work with curly hair, vanquishing frizz while making tresses more manageable. Best of all, the Liquid Keratin treatment has staying power; one application will get you about six weeks of silky hair.
With the money you save ($69 versus a $400 treatment at a salon), you just might have enough to finally book that trip to Brazil.
REBECCA WILLA DAVIS
Liquid Keratin 30 Day Straight Smooth Strong & Long Treatment Starter Kit - $69 at beauty.com
HAVING A BAD HAIR DAY?
Fight dead head
Glitter makes everything better
This product is our dirty little secret
The process is known for its lack of harsh chemicals and use of keratin, a protein that is believed to make hair shinier, stronger, and sleeker. It's also known for its high price tag and scant availability—that is, unless you have the luxury of taking a “personal day” and traveling to Brazil for beauty reasons.
Not any more. The brand Liquid Keratin has turned the treatment into a take-home procedure, with a starter kit that will get you smooth hair in 30 days. The four-step process includes specially formulated shampoo, conditioner, leave-in conditioner, and the keratin-infused treatment. The key, it seems, is following directions—especially the final step, which is flat ironing your tresses after application to ensure that the keratin peptides seal the hair shaft.
We were fairly skeptical that the products could deliver results until we took the kit home and tried it ourselves. Turns out that getting stick-straight hair without stepping foot into a salon is not a figment of our imagination. The products also work with curly hair, vanquishing frizz while making tresses more manageable. Best of all, the Liquid Keratin treatment has staying power; one application will get you about six weeks of silky hair.
With the money you save ($69 versus a $400 treatment at a salon), you just might have enough to finally book that trip to Brazil.
REBECCA WILLA DAVIS
Liquid Keratin 30 Day Straight Smooth Strong & Long Treatment Starter Kit - $69 at beauty.com
HAVING A BAD HAIR DAY?
Fight dead head
Glitter makes everything better
This product is our dirty little secret
This story was published on February 23, 2009.
CONTENT RATING:
( 5 )
( 5 )
Hillary
02/24/2009
my hair is veryyy curly. I've had the keratin done about three times in my hair already and my hair is naturally almost completely straight. This would be so money for in between visits to get the keratin done again.
kat
02/26/2009
'so money'. haha. love it.
Kim
03/07/2009
So it's positive this thing works? I've got to try it.
Marie
03/08/2009
it doesn't damage your hair?!?
i have very curly hair and have had several treatments done. they all dry out my hair.
i gotta try this.
kureo
12/28/2009
I wonder if this treatment would work on women of color. I'm African American and have been looking for an alternative to chemical relaxing....could anyone tell me if this would work for me?
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