PAINT THE DJ
DJs go from mixing music to mixing nail polishes.
If Mischa Barton gets to design bags and Jessica Simpson is able to whip up body lotion, then why can’t a handful of word-class DJs make their own nail polish?
That’s what Uslu Airlines wants to know. The cosmetics company is turning four DJs into expert nail technicians later this month when they launch their self-described “club-infused” series of polishes.
First up is glow-in-the-dark “PSG” from Ed Banger, lilac “JMK” from Rollerboys, light blue “ZRH” from Headman, and metallic silver “THF” from Fetisch. Lest you think this is a lopsided collaboration, the DJs also put together a mix inspired by their colors. If you listen closely you’ll hear some Bowie, along with a variety of beats—and if you check out their sets sometime this year, you’ll see each DJ rocking his personalized color. Their mixes have just been released, although the nail polish itself won’t be available on Colette's website until later this month.
Besides opening up the field of just who gets to design nail polish colors, Uslu Airlines is also putting forth the idea that nail polish for guys shouldn’t be limited to clear or black. But will the masses get behind a unisex crowd rocking lilac fingers? Let’s hope they don’t resort to hanging the DJ…
REBECCA WILLA DAVIS
Visit myspace.com/usluairlinesdjs for more info.
That’s what Uslu Airlines wants to know. The cosmetics company is turning four DJs into expert nail technicians later this month when they launch their self-described “club-infused” series of polishes.
First up is glow-in-the-dark “PSG” from Ed Banger, lilac “JMK” from Rollerboys, light blue “ZRH” from Headman, and metallic silver “THF” from Fetisch. Lest you think this is a lopsided collaboration, the DJs also put together a mix inspired by their colors. If you listen closely you’ll hear some Bowie, along with a variety of beats—and if you check out their sets sometime this year, you’ll see each DJ rocking his personalized color. Their mixes have just been released, although the nail polish itself won’t be available on Colette's website until later this month.
Besides opening up the field of just who gets to design nail polish colors, Uslu Airlines is also putting forth the idea that nail polish for guys shouldn’t be limited to clear or black. But will the masses get behind a unisex crowd rocking lilac fingers? Let’s hope they don’t resort to hanging the DJ…
REBECCA WILLA DAVIS
Visit myspace.com/usluairlinesdjs for more info.
This story was published on January 15, 2009.
CONTENT RATING:
( 3 )
( 3 )
cee
01/15/2009
yes to glow-in-the-dark, yes to lilac, yes to baby blue, and no to silver. the mixes are all cool, though.
katie
01/16/2009
busy p rocks! he's hilarious in the justice movie...no surprise that his polish is equally awesome.
Loulou
01/18/2009
This is a really cool idea && I adore the baby blue one!
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