ACT NATURALLY

Our new favorite store lets you be an Earth angel.

Maybe
NYLON crush Olivia Wilde said it best:  "I don't want to put anything on my face unless I know what it is."

But when it comes to beauty junkies, that's easier said then done.  How much time can you really spend in Sephora sifting through beauty labels?  How much stuff should you trash to be "eco friendly"?

It's a tough situation, but we've found something to make it easier:  FutureNatural, a modern organic beauty boutique.

The online-only store sells hundreds of products - some cheap, some expensive - that are all made from organic  ingredients.  No reading labels, no chemicals that need a Wikipedia entry. 

And remember, going green isn't an overnight thing - you can hold onto all your beauty products and gradually replace whatever you want.
--FARAN KRENTCIL

PS:  No, really, we have a crush on Liv Wilde.



This story was published on January 13, 2009.