How do you re-launch a 15-year-old fragrance? If you’re CK One, you do it with a new website, new models, new ad campaign, and—yes—new jingle.
The groundbreaking unisex fragrance smells just as fresh and clean as it did in 1994, when it launched. Only instead of Kate Moss, there’s Coco Rocha, Sessilee Lopez, Heidi Mount, and a slew of other fresh-faced models mugging for the camera.
The website features the new ad campaign, a behind-the-scenes video, bios for all 27 of the models, and links to buy both the main CK One products as well as the limited-edition We Are One collector’s bottle with speakers and all-over body spray.
They’ve even put “We Are One”, the campaign’s motto and the commercial’s soundtrack, up for grabs—both as an mp3 and as a ringtone—featuring the, uh, dulcet coos and guitar strums of Jamie Burke. It’s not quite the same as Marky Mark rapping about his Calvins, but it definitely smells sweeter.
REBECCA WILLA DAVISwww.ckone.com
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