ONE MORE TIME
Calvin Klein's signature fragrance gets better with age.
How do you re-launch a 15-year-old fragrance? If you’re CK One, you do it with a new website, new models, new ad campaign, and—yes—new jingle.
The groundbreaking unisex fragrance smells just as fresh and clean as it did in 1994, when it launched. Only instead of Kate Moss, there’s Coco Rocha, Sessilee Lopez, Heidi Mount, and a slew of other fresh-faced models mugging for the camera.
The website features the new ad campaign, a behind-the-scenes video, bios for all 27 of the models, and links to buy both the main CK One products as well as the limited-edition We Are One collector’s bottle with speakers and all-over body spray.
They’ve even put “We Are One”, the campaign’s motto and the commercial’s soundtrack, up for grabs—both as an mp3 and as a ringtone—featuring the, uh, dulcet coos and guitar strums of Jamie Burke. It’s not quite the same as Marky Mark rapping about his Calvins, but it definitely smells sweeter.
REBECCA WILLA DAVIS
www.ckone.com
FOR A SWEET-SMELLING 2009:
Urban Outfitters launches an in-house fragrance.
Can't pick one scent? Go for ten.
A prince inspires a perfume.
The groundbreaking unisex fragrance smells just as fresh and clean as it did in 1994, when it launched. Only instead of Kate Moss, there’s Coco Rocha, Sessilee Lopez, Heidi Mount, and a slew of other fresh-faced models mugging for the camera.
The website features the new ad campaign, a behind-the-scenes video, bios for all 27 of the models, and links to buy both the main CK One products as well as the limited-edition We Are One collector’s bottle with speakers and all-over body spray.
They’ve even put “We Are One”, the campaign’s motto and the commercial’s soundtrack, up for grabs—both as an mp3 and as a ringtone—featuring the, uh, dulcet coos and guitar strums of Jamie Burke. It’s not quite the same as Marky Mark rapping about his Calvins, but it definitely smells sweeter.
REBECCA WILLA DAVIS
www.ckone.com
FOR A SWEET-SMELLING 2009:
Urban Outfitters launches an in-house fragrance.
Can't pick one scent? Go for ten.
A prince inspires a perfume.
This story was published on January 9, 2009.
CONTENT RATING:
( 4 )
( 4 )
sheena
01/09/2009
i loooooved ck one growing up and can't wait for the comeback. this used to be my signature scent growing up.. yeah im only 24 but still, im excited <3
Linna
01/09/2009
I <3 Coco!
mota!
01/10/2009
change is good, after all it is the time for change!
Natalie
01/11/2009
I don't know about this. I loved it too, but it reminds me of being on the bus in junior high.
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