Scan the streets of America for Japanese fashion, and you'll find it's almost too
easy: Bathing Ape is a status sneaker across the country; Y-3 is the chic way to wear a sweatshirt; Gwen Stefani's morphed every Anime character into a pair of pajamas.
But slowly, Japanese beauty products are invading our lives, too. SK II's spray-on foundation is (rightly) a sold out skin panacea. Jill Sander's only-in-Tokyo cosmetics are an eBay cult find. And Shu Uemura's fantasy eyelashes went from Kyoto nightclubs to the Paris runway of Viktor & Rolf.
But if you can't spend $95 on a pair of their lashes, there's another way to get a feathered fix: This week, Sephora launches a new partnership with Makeup For Ever, bringing feathered (and crystalled, and bleached) lashes to everyone. They cost $14 per set
, and promise a transformative experience - even without a passport.