As a former Maybelline model, Josie Maran knew how it felt to wear makeup all day, every day - and the toll it took on her skin. She was also curious - what were
all those chemicals that created foundation, lipstick, and blush? And were they good for her face, or the planet?
After her Maybelline stint ended, Josie decided not to take any chances. Instead of signing with another cosmetics brand, she created her own, ensuring all its ingredients were organic, vegan, and never tested on animals.
The result is a series of earth tones - perfect for this season's '90s fashion flashbacks - made with minerals and plant extracts only. Packaging is 30% recycled paper, and the rest is created from a biodegradable "plastic" made from corn resin.
Josie's also infused her collection with some of her own beauty behavior: she's made a serum of argan oil to help moisturize and smooth out skin, a trick discovered in Morocco during her jet-set phase as a swimsuit model.
Josie Maran @ Sephora